This week I saw about 10 people wearing the same t-shirt with the old Pepsi logo and I still don’t know what to make of it.
Are you promoting the drink? Are you paying two brands to promote a fizzy drink? If you’re into “vintage” clothing, why did you buy this t-shirt sold at a fast fashion store through a streamlined supply chain? It’s not even an underdog brand.
I know it’s just a logo on a t-shirt but I would like to understand the buyer’s thought process. What made you want to be a walking billboard? Did you see a billboard as a kid and thought of that as an interesting career path? It’s not a band or a movie t-shirt, if it were I would understand you supporting the artistry. How that piece of art is an expression of your interests and your true self but it’s Carbonated Water and Phosphoric Acid. Anyway, here’s your May playlist.

1. Childish Gambino – This is America

2. James Blake – Don’t Miss It

3. Rhye – Phoenix

4. Phoenix – Role Model

5. Shook – I Will Be There

6. Ben Howard – Nica Libres At Dusk

7. Jain – Alright

8. Gorillaz – Humility

9. Arctic Monkeys – The Ultracheese

10. River Whyless – The Feeling of Freedom